1- Very short runs can be much more cost effective with digital printing. 2- The options are increasing continually for digital printing like special paper, finish or unusual printing surface, or unique size. 3- Digital presses use four-color process printing. So if you need four-color printing, digital may offer advantages in lower up-front costs. 5- If you need it fast, digital usually offers quicker delivery. 6- Digital offers accurate proofs since you see an actual sample of the printed piece. 7- Digital printing offers the most affordable way to customize marketing materials, direct mail pieces, letters, etc.