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Business Card Design: 7 Essentials To Consider

Posted on February 07, 2017 | 0 comments

Within the first 10 seconds, your potential client is building up a lasting opinion about you.

It sounds harsh but it’s a fact that people often do judge a book by its cover, and you only get one shot to make a great first impression.
Fortunately there are a few tricks you can pull off, such as diverting their attention from the fact that you forgot to iron your shirt by pushing a unique and beautifully designed business card under their nose.
It’s always a great idea to carry some self-promotional material in your pocket, whether you’re attending a conference where networking is key, or for instances when you bump into an old friend who is now a possible business partner. Having said that, card should also be designed well enough to leave a good impression. Below is a list of essential tips to keep in mind when designing the perfect business card.

1. The Issue Of Size And Colour

. The most common card size is 90 mm x 55 mm, so the best document size to work on is 1039 x 697 pixels; remember that you need to take Bleed (more on this after the break) into account. Ensure any images you use are at least 300dpi for a high quality result. It’s a good idea to work in CMYK colour mode as opposed to RGB. CMYK stands for Cyan, Magenta,Yellow and Black (Black is known as Key), and is used in colour. CMYK is a subtractive colour model, which works by masking colours on a light or white background, reducing the amount and colour of the light that is reflected by the paper.

 

rgbcmyk

 

The display you are using to read this article adopts an RGB or additive colour model, mixing Red, Green and Blue to create the majority of the visible spectrum, and combining all three to create white. While some designers prefer to design in RGB, be sure to preview it in CMYK as some of your chosen colours may appear fine on screen, but ‘muddy’ when printed.

2. Prepare The Bleed Area

business-card-bleed-area

 

Unless your design background colour is white you need to prepare the Bleed area for your card design. Preparing the Bleed (yes, it sounds like a heavy metal band) involves highlighting an area surrounding the document, usually 3 mm thick (this may vary depending on the printing company) with the same colour as the background colour of your card design. This prevents any ugly border strips from turning up on the edge of the cards.

business-card-bleed

 

3. Avoid Using Borders

In fact, it’s best to try to avoid using borders on your business card designs at all. They may look good, but when the cards are cut, you will most likely have some ‘lop-sided’ edges. All printers have a margin of error for cutting your cards, which can be as much as a few millimetres, so expect some variance in the area where the blade falls. What you see on screen:

business-card-borders

What you may receive:

business-card-bad cut

Notice how the the borders disappear when the blades do not cut at the right places? A few millimetres can make all the difference to your card design.

4. Use Complimentary Colours

Choose colours that are aesthetically pleasing. A mish-mash of bright and bold colours may make your card stand out in a stack of 50, but it could be for the wrong reasons. It’s also worthwhile to think beyond your business cards: try to keep your colour scheme consistent throughout your media (website, twitter, email signature) to develop a professional image of yourself.

business-card-complimentary There are plenty of tools available on the Web to help you create the perfect scheme. COLOURlovers is a community-driven website where people can create colour palettes and allow others to vote and comment on them. It’s a great source of inspiration, with some impressive tools to boot.

5. Ensure Your Text Is Readable

This is a pretty vital (nd sometimes overlooked) element in business card design. You wouldn’t want your clients to have to strain their eyes to read your website address or email. Make sure your text is at least 8 pt, in a clear readable font and in bold colour. Anything smaller than 8 pt may look fine on your monitor, but may be printed as a fuzzy, smudged-out line. You could also try to accentuate your name or important contact information by making it slightly bigger or bolder than the rest of your information.

6. Include Important Information

Make sure you include all the information on the back of your card that you think the client would find useful. We’ve provided a quick checklist, but you may have other things you want to throw in as well.
  • Your name – Put the name your contacts know you by.
  • What you do – Remember to include what you do or what defines your job scope. Include the organization you are currently attached to if you wish.
  • Contact information – Phone number, e-mail, work address, social media profiles etc.
  • QR Code – QR codes are a great way to visually present web addresses, phone numbers or vCards. There are plenty of free QR code generators on the Web to help you with this.
7. Saving Your Design
This is also an important part of the process, as you want to make sure all your hard work shows in the final product.
  • Make sure all text is embedded or outlined
  • Don’t forget to remove any guidelines or colour scheme blocks
  • For best results, save your design as a vector based PDF, to ensure crisp lines and high print quality
  • Saving them in JPEG or PNG may result in fuzziness around edges and text

  business-card-high-res-save

article by HONGKIAT

 

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Colour - Spot or four colour process recognise the difference!

Posted on February 07, 2017 | 0 comments

Preparing a competitive proposal on a print job can be extremely difficult without relevant and accurate specifications.

What are PMS colours?
Colours created without screens or dots, such as those found in the PANTONE MATCHING SYSTEM®, are referred to as spot or solid colours. From a palette of 14 basic colours, each of the spot colours in the PANTONE MATCHING System is mixed according to its own unique ink mixing formula. Each colour in the System has a unique name or number followed by either a C for Coated paper, U for Uncoated paper or M for Matte paper. Also created without screens, PANTONE metallic and pastel colours are considered part of the PANTONE MATCHING SYSTEM.

What is four colour process?
The method of achieving colour in printing is referred to as CMYK, four–color process or just process. To reproduce a colour image, a file is separated into four different colours: Cyan (C), Magenta (M), Yellow (Y) and Black (K). During separation, screen tints comprised of small dots are applied at different angles to each of the four colours. The screened separations are then transferred to four different printing plates, one for each colour, and run on a printing press with one colour overprinting the next. The composite image fools the naked eye with the illusion of continuous tone.

What colour is my job?
When preparing a proposal it is necessary to know if your job will be printed in four colour process or PMS. If PMS colours are to be used, specific PMS numbers or a previously printed sample must be supplied in order to match the colour as closely as possible allowing for paper variants. Corporate colours are crucial to the branding of many companies, so getting the colour right the first time for your customer requires accurate specifications.  

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Jim Bradley Catalogue

Posted on November 24, 2016 | 0 comments

Saddle Stitch Booklets - 250gsm Cover

Printed on new and improved Sovereign – Gloss or Silk offers a superb balance of stiffness and printability. Featuring good opacity, dramatically improved bulk and less reflection for better readability.

Stand out with striking Saddle Stitch Booklets  from Composite Colour!

  • Printed on 100gsm offset or 150gsm gloss - with 250gsm gloss cover   
  • Supplied creased and folded and stiched
  • Upload your design or we can provide a design service for an additional cost.
  • Fast turnaround
  • Your artwork is archived for 2 years for fast reprinting  

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Christmas cards - greeting cards

Posted on October 26, 2016 | 0 comments

Christmas card - believe in the magic web

Christmas cards - greeting cards
Christmas is just around the corner!
5 x 7 greeting cards on 300gsm Sovereign Silk.
A quick and easy way to create a personal greeting card
using your favourite photo, design or artwork of your choice.

We also have a large range templates online for Christmas.

all our 5″ x 7″ greeting cards come with envelopes

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Greeting cards of Artwork

Posted on October 26, 2016 | 0 comments

5 x 7 greeting cards on 300gsm Sovereign Silk.

A quick and easy way to create a personal greeting card using your favourite photo, design or artwork of your choice.

all our 5″ x 7″ greeting cards come with envelopes

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Remedy room - Tri fold Flyer

Posted on July 04, 2016 | 0 comments

Remedy Room Tri-Fold flyer 150gsm Gloss Stock

Add a brochure to your marketing collateral's to increase your business visibility.

Tri-Fold Brochure (Letterfold)
Trim size : A4 - 210 x 297mm
Folded size : 210 x 90mm

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Spot UV business cards

Posted on June 30, 2016 | 0 comments

Spot UV Business Cards

Printed on 400gsm Sovereign Gloss with matt laminate both sides to make the spot uv gloss pop!

Stand out with striking Spot UV Business Cards from Composite Colour! 

Standard size is 55mm x 90mm but you can submit smaller sizes with single or double sided printing.

Upload your design or we can provide a design service for an additional cost. 

We will have your artwork archived for 2 years for fast reprinting.

 

 

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Wedding Thank you Postcards

Posted on June 29, 2016 | 0 comments

A5 postcard Thankyou card - 350gsm Silk Matt Lamination. 

A postcard is a quick and easy way to create an invitation or thankyou, we print on a variety of different card stocks to make your next invitation special.

Composite Colour is an expert postcard printer.

We offer high quality, ink-based postcards printing at competitive prices.

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Laser Clinics Round corner Business Cards

Posted on May 19, 2016 | 0 comments

Laser and Skin Clinics round corner business Cards, printed on high quality 310gsm artboard with a Matt laminate finish and Rounded corners.

Composite Colour also have a design service available and most importantly a fast turnaround.

Also your artwork is archived for 2 years for fast reprinting.

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A5 Postcard

Posted on May 16, 2016 | 0 comments

 promotional postcards A5 printed on 350gsm  sovereign silk with a matt laminate finish Composite Colour is an expert postcard printer.

We offer high quality, ink-based postcards printing at competitive prices.

As easy as 1 2 3,

 

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Peeky Me A4 folded brochures

Posted on April 26, 2016 | 0 comments

Peeky Me A4 Bi-Folded Brochures printed on 150gsm Silk stock.

COMPOSITE COLOUR - THE EXPERT BROCHURE PRINTERS

With the help of brochures, it is possible to promote your business to great highs. And to create effective brochures, it is necessary to enlist the help of the right brochures printing company. By printing brochures in bulk, successful advertising and marketing becomes a breeze!

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A5 invitation Anniversary ball

Posted on April 22, 2016 | 0 comments

A5 postcard Invitation on Specialty stock - 300gsm Conqueror Laid. 

A postcard is a quick and easy way to create an invitation, we print on a variety of different card stocks to make your next invitation special.

Composite Colour is an expert postcard printer.

We offer high quality, ink-based postcards printing at competitive prices.

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tri-fold square wedding thank you card

Posted on April 19, 2016 | 0 comments

Front

back

For something a little different this tri-fold square wedding thank you card gives you more space for all those great wedding picks!

Printed on 300gsm Sovereign offset stock and creased for the perfect fold - fits in a 150x150 square envelope.

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Isobel and Jack Wedding Invitation Set

Posted on April 18, 2016 | 0 comments

Wedding invitation sets printed on 300gsm Conqueror Laid Paper detail image below.

Thank you cards, place cards, wishing well and invitations,

get it all printed together with us at Composite Colour,

we can provide a quote depending on your individual requirements.

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Gallery Invitations DL Rack cards

Posted on April 14, 2016 | 0 comments

Gallery Invitation DL rack cards

Rack cards, a high-visibility portable business marketing tool used in venues, attractions and product promotions and as Invitations.

Standard DL promotional cards are printed on 100gsm matt but you can spec up your print job to 350gsm silk with laminate and varnish options.

Composite Colour offers a full suite of competitively priced, high quality digital offset business printing products.

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