Melbourne Food and Wine festival Masterclass recipe book.
Perfect bound printed on 160gsm Sovereign offset with a 360gsm Matt Laminated cover.
compositecolour.com.au offers full colour magazine printing so now you can share your passion with potential customers and promote your products or services. Teach them your tricks of the trade, showcase photos of your talent on each page, or even publish interesting tidbits of information – you are only limited by your imagination when it comes to your full colour magazine.
Within the first 10 seconds, your potential client is building up a lasting opinion about you.
It sounds harsh but it’s a fact that people often do judge a book by its cover, and you only get one shot to make a great first impression.
Fortunately there are a few tricks you can pull off, such as diverting their attention from the fact that you forgot to iron your shirt by pushing a unique and beautifully designed business card under their nose.
It’s always a great idea to carry some self-promotional material in your pocket, whether you’re attending a conference where networking is key, or for instances when you bump into an old friend who is now a possible business partner. Having said that, card should also be designed well enough to leave a good impression. Below is a list of essential tips to keep in mind when designing the perfect business card.
1. The Issue Of Size And Colour
. The most common card size is 90 mm x 55 mm, so the best document size to work on is 1039 x 697 pixels; remember that you need to take Bleed (more on this after the break) into account. Ensure any images you use are at least 300dpi for a high quality result. It’s a good idea to work in CMYK colour mode as opposed to RGB. CMYK stands for Cyan, Magenta,Yellow and Black (Black is known as Key), and is used in colour. CMYK is a subtractive colour model, which works by masking colours on a light or white background, reducing the amount and colour of the light that is reflected by the paper.
The display you are using to read this article adopts an RGB or additive colour model, mixing Red, Green and Blue to create the majority of the visible spectrum, and combining all three to create white. While some designers prefer to design in RGB, be sure to preview it in CMYK as some of your chosen colours may appear fine on screen, but ‘muddy’ when printed.
Unless your design background colour is white you need to prepare the Bleed area for your card design. Preparing the Bleed (yes, it sounds like a heavy metal band) involves highlighting an area surrounding the document, usually 3 mm thick (this may vary depending on the printing company) with the same colour as the background colour of your card design. This prevents any ugly border strips from turning up on the edge of the cards.
In fact, it’s best to try to avoid using borders on your business card designs at all. They may look good, but when the cards are cut, you will most likely have some ‘lop-sided’ edges. All printers have a margin of error for cutting your cards, which can be as much as a few millimetres, so expect some variance in the area where the blade falls. What you see on screen:
What you may receive:
Notice how the the borders disappear when the blades do not cut at the right places? A few millimetres can make all the difference to your card design.
Choose colours that are aesthetically pleasing. A mish-mash of bright and bold colours may make your card stand out in a stack of 50, but it could be for the wrong reasons. It’s also worthwhile to think beyond your business cards: try to keep your colour scheme consistent throughout your media (website, twitter, email signature) to develop a professional image of yourself.
There are plenty of tools available on the Web to help you create the perfect scheme. COLOURlovers is a community-driven website where people can create colour palettes and allow others to vote and comment on them. It’s a great source of inspiration, with some impressive tools to boot.
This is a pretty vital (nd sometimes overlooked) element in business card design. You wouldn’t want your clients to have to strain their eyes to read your website address or email. Make sure your text is at least 8 pt, in a clear readable font and in bold colour. Anything smaller than 8 pt may look fine on your monitor, but may be printed as a fuzzy, smudged-out line. You could also try to accentuate your name or important contact information by making it slightly bigger or bolder than the rest of your information.
6. Include Important InformationMake sure you include all the information on the back of your card that you think the client would find useful. We’ve provided a quick checklist, but you may have other things you want to throw in as well.
- Your name – Put the name your contacts know you by.
- What you do – Remember to include what you do or what defines your job scope. Include the organization you are currently attached to if you wish.
- Contact information – Phone number, e-mail, work address, social media profiles etc.
- QR Code – QR codes are a great way to visually present web addresses, phone numbers or vCards. There are plenty of free QR code generators on the Web to help you with this.
- Make sure all text is embedded or outlined
- Don’t forget to remove any guidelines or colour scheme blocks
- For best results, save your design as a vector based PDF, to ensure crisp lines and high print quality
- Saving them in JPEG or PNG may result in fuzziness around edges and text
Preparing a competitive proposal on a print job can be extremely difficult without relevant and accurate specifications.
What are PMS colours?
Colours created without screens or dots, such as those found in the PANTONE MATCHING SYSTEM®, are referred to as spot or solid colours. From a palette of 14 basic colours, each of the spot colours in the PANTONE MATCHING System is mixed according to its own unique ink mixing formula. Each colour in the System has a unique name or number followed by either a C for Coated paper, U for Uncoated paper or M for Matte paper. Also created without screens, PANTONE metallic and pastel colours are considered part of the PANTONE MATCHING SYSTEM.
What is four colour process?
The method of achieving colour in printing is referred to as CMYK, four–color process or just process. To reproduce a colour image, a file is separated into four different colours: Cyan (C), Magenta (M), Yellow (Y) and Black (K). During separation, screen tints comprised of small dots are applied at different angles to each of the four colours. The screened separations are then transferred to four different printing plates, one for each colour, and run on a printing press with one colour overprinting the next. The composite image fools the naked eye with the illusion of continuous tone.
What colour is my job?
When preparing a proposal it is necessary to know if your job will be printed in four colour process or PMS. If PMS colours are to be used, specific PMS numbers or a previously printed sample must be supplied in order to match the colour as closely as possible allowing for paper variants. Corporate colours are crucial to the branding of many companies, so getting the colour right the first time for your customer requires accurate specifications.
Saddle Stitch Booklets - 250gsm Cover
Printed on new and improved Sovereign – Gloss or Silk offers a superb balance of stiffness and printability. Featuring good opacity, dramatically improved bulk and less reflection for better readability.
Stand out with striking Saddle Stitch Booklets from Composite Colour!
- Printed on 100gsm offset or 150gsm gloss - with 250gsm gloss cover
- Supplied creased and folded and stiched
- Upload your design or we can provide a design service for an additional cost.
- Fast turnaround
- Your artwork is archived for 2 years for fast reprinting
Christmas is just around the corner!
5 x 7 greeting cards on 300gsm Sovereign Silk.
A quick and easy way to create a personal greeting card
using your favourite photo, design or artwork of your choice.
We also have a large range templates online for Christmas.
all our 5″ x 7″ greeting cards come with envelopes
Cup covers for a promotion - laser cut
Make that next function or event really special with personalised cup covers.
Fun laser cut Business Cards
Want something different for your next printed product?
Awarua farm calendar cover with gloss laminate finish.
Printed Calendars are a fantastic way of promoting your business message, to customers all year round.
They are also great as gifts for family and friends.
Create your own custom printed calendars at Composite Colour.
Calendars are printed in ink on 250gsm gloss.
March Spread - spiral bound option.
letterhead printing A4
Nothing says more about a business than high quality,professional printed letterheads.
Standard letterheads are printed on 100gsm matt but you can spec your print job up to 115gsm recycled.
Composite Colour letterheads are printed using ink, not toner.
This is an important distinction because using ink to print ensures that our letterheads
are of a far superior print finish than common toner-based online digital print alternatives.
Bella photography promotional postcards on
310gsm Sovereign silk with a matt laminate finish.
Postcards are a popular business printing product that are used to increase sales.
Standard postcards are printed on 310gsm gloss matt but
you can spec up your print job to 360gsm gloss with laminate and varnish options.
Although we’re digital, we print postcards in ink, not toner,
so your postcards look great and impress your customers.